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Chapter 1: How Advertising Laws Are Established
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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03:02 |
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Chapter 2: Just Salesmanship
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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06:00 |
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Chapter 3: Offer Service
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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03:21 |
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Chapter 4: Mail Order Advertising (What It Teaches)
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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05:24 |
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Chapter 5: Headlines
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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05:18 |
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Chapter 6: Psychology
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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08:24 |
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Chapter 7: Be Specific
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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04:31 |
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Chapter 8: Tell Your Full Story
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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03:22 |
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Chapter 9: Art in Advertising
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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02:34 |
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Chapter 10: Things Too Costly
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Everything You Need to Know from Claude Hopkins' Scientific Advertising
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05:17 |
