|
|
Chapter 1: How Advertising Laws Are Established
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
03:02 |
|
|
Chapter 2: Just Salesmanship
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
06:00 |
|
|
Chapter 3: Offer Service
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
03:21 |
|
|
Chapter 4: Mail Order Advertising (What It Teaches)
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
05:24 |
|
|
Chapter 5: Headlines
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
05:18 |
|
|
Chapter 6: Psychology
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
08:24 |
|
|
Chapter 7: Be Specific
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
04:31 |
|
|
Chapter 8: Tell Your Full Story
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
03:22 |
|
|
Chapter 9: Art in Advertising
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
02:34 |
|
|
Chapter 10: Things Too Costly
|
Everything You Need to Know from Claude Hopkins' Scientific Advertising
|
05:17 |