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Seeing the Whole Elephant
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Prescription for Advertising, Vol. One
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04:35 |
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How to Buy Effective Radio
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Prescription for Advertising, Vol. Two
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12:59 |
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How to Work With Your Account Executive
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Prescription for Advertising, Vol. One
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05:47 |
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Keeping Your Agency On the Right Track
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Prescription for Advertising, Vol. One
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03:32 |
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How to Pay Your Advertising Agency
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Prescription for Advertising, Vol. One
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14:04 |
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Setting the Ground Rules
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Prescription for Advertising, Vol. One
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06:27 |
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Finding a Good Advertising Agency
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Prescription for Advertising, Vol. One
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05:48 |
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The in-House or Out-House Dilemma
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Prescription for Advertising, Vol. One
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11:32 |
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Setting an Advertising Budget
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Prescription for Advertising, Vol. One
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08:11 |
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Creativity: The Power to Break Through
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Prescription for Advertising, Vol. One
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07:04 |
